Little Book of Armani

The name 'Armani' embodies the significance of being 'Made in Italy', and a quiet luxury that came to define American power dressing.

Beginning in 1970s Milan, Giorgio Armani pared back structure and refined proportion, creating tailoring that felt modern, fluid and quietly authoritative. On the catwalk, he showed a vision of luxury built on restraint, clarity and longevity. On screen, Richard Gere's Armani wardrobe in American Gigolo recast menswear as seductive rather than stiff, while on the Oscars red carpet, Diane Keaton in a stripped-back Armani look demonstrated the ultimate in understatement as glamour. Little Book of Armani tells the story of how - across fragrance, sportswear and evening wear - Armani proved that sophistication often speaks quietly.