At New Mags, events are more than gatherings — they are spaces for inspiration, creativity, and connection. From intimate talks and book launches to large-scale brand experiences and community-driven moments, we create events that bring people, ideas, and culture together.
APOLLO: STATE-OF-THE-ARTCOOKING AND A PARTY
Together with our friends from Apartamento, we welcomed guests to our Copenhagen store for a special evening celebratingApollo: State-of-the-Art Cooking and a Party, by Frederik Bille Brahe.
The evening brought together food, conversation and community in a setting that reflects what we value most — books as a meeting point for culture and creativity.
GANNI X DISNEY
We welcomed the launch of the GANNI x Disney Limited Edition Fanzine at New Mags — a playful celebration of creativity, fashion, and iconic characters during Copenhagen Fashion Week.
The collaboration brought Daisy Duck into GANNI’s universe through bold prints, expressive details, and the brand’s unmistakable aesthetic, creating a collection full of personality and charm. Throughout the day, guests stopped by the store to explore the collaboration and celebrate the release together with us.
A QUARTER PAST NOON
We hosted a beautiful celebration of the book Quarter Past Noon together with our friends from &Tradition.
The afternoon unfolded around shared meals, thoughtful conversations, and moments of quiet inspiration as guests gathered in the store to explore the publication and spend time together. Surrounded by magazines, books, and familiar faces, the atmosphere felt warm, intimate, and effortlessly communal.
FERM LIVING & APARTAMENTO
During last year's 3daysofdesign, Ferm Living took over our Copenhagen store for a series of gatherings celebrating design, community, and creative exchange. Throughout the event, the store transformed into a shared space for conversation, inspiration, and discovery as visitors moved between books, magazines, objects, and thoughtful encounters.
The event reflected Ferm Living thoughtful universe while embracing the informal and communal spirit that defined the week across Copenhagen.
THE IMPORTANT FLOWERS PLANNER 2026 – SOFIA COPPOLA
To mark the launch of The Important Flowers Planner 2026, New Mags hosted a SMART Talk exploring the universe of Sofia Coppola — her films, visual language, and lasting cultural influence.
Continuing the conversation from the SMART Cinema screening of Marie Antoinette, Frederikke Toftsø and Sidsel Alling guided guests through references, aesthetics, and the cinematic atmosphere that has shaped both the planner and Coppola’s work more broadly.
Over coffee and croissants, visitors gathered in the store for an afternoon of shared inspiration, thoughtful conversation, and publishing culture
